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Larry Cassidy, President
Marty C. Anderson, Vice President
Rita Lemus Goldberg, Vice President
 Larry
H. Cassidy
President
Larry Cassidy is the President of Northern California Collection
Service and its sister companies Sacramento Valley Board of Trade
and Pacific Board of Trade. Founded in 1963, NCCS is one of the
leading commercial collection agencies in California. The SVBT
provides credit reporting, networking, and management tools for the
media, food and liquor industries. Located in Honolulu, Hawaii, the
PBOT provides commercial debt collection services for Hawaiian
credit grantors.
Larry has served as Chairman of the Legislative Council of
California Association of Collections. In that capacity, he has
introduced or been instrumental in the majority of new laws in
California that govern the collection of past due debts. He has also
served as President of the California Association of Collectors,
California Commercial Collectors Association and American Commercial
Collectors Association for the United States, Europe and Asia. Larry
is also Director of the Commercial Law League of America.
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 Marty
C. Anderson
Vice President / General Manager
Marty joined Northern California Collection Service in 1990 after
serving as Collection Manager for a 75-store national jewelry chain.
After graduating from Sacramento State University with degrees in
journalism and communications, he has spent the past 30 years
working in the credit and collections industry. This experience in
the industry also includes his past position as Vice President of
Northwest Creditors Service Inc.
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 Rita
Lemus Goldberg
Vice President
Rita is a native of California, living in Sacramento since 1952.
After graduating from Sacramento High School and attending college
locally, Rita went on to enjoy a very successful career as a
hairdresser before going to work for Clairol as a Territory Manager
for 10 years. She is married to A.S. “Bud” Goldberg, local
architect, who along with Roger Scott were known as Studio One. They
were some of the first architects to begin redevelopment of Old
Sacramento. Rita is also an active member of the Soroptimist.
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